Kriss Williams III
Founder & Principal Consultant
Strategy, business operations and practical systems, connecting hands-on experience with clear execution.
Work / Kriss K. Williams III
Work across businesses,
systems and experiences.
Business consulting, hands-on operations and digital delivery. Selected experience from Kriss’s businesses and client work, brought to mPulse.
Find relevant workBusiness and sales since 1998. Web and systems since 2004.
Business operations, software, brand, events and documents — illustration.
The people behind the work
Meet the Team
A trusted network of specialists, bringing strategy, technology, operations and creative expertise together.
Jon Baker
Advisor, Technology & AI Strategy
Engineering, architecture and practical AI adoption, aligning technical decisions with business goals.
Andrew Long
Branding & Business Acquisition Expert
Brand positioning, growth, web platforms and automation, informed by manufacturing and operational experience.
Jayden McKeen
Advisor, Visual & Communications Strategy
Visual storytelling, multimedia and creative direction that make a brand's message clear and memorable.
Browse work
Business consulting
and national operations.
Business plans, creative marketing and practical improvements shaped around each business’s needs.
What Not Heros
Business consulting / creative marketing
Start with what the business needs.
Consulting ranged from business plans and creative marketing to the operating changes a particular business needed. That experience connects the public-facing message with the work happening behind it.
- Business plans
- Creative marketing
- Business-specific improvements
Field operations and business leadership
TEC and DRIG
National field operations
Recruiting and training technicians, coordinating fleet installations, managing customer and vendor relationships, and connecting quotation, scheduling, dispatch and billing.
West Coast Car Company and Local Pages
Location and market development
Second-location staffing and web marketing for West Coast Car Company; opening markets and training sales teams for Local Pages.
Food, hospitality
and daily operations.
Restaurant and kitchen management, catering logistics, menus, local marketing and food-business improvements.
Murphy Mini Donuts
Food-business consulting / seven locations
Improving the operation across seven locations.
Redesigned all seven locations, refined their menus and secured more venues. The work covered the places, the food offer and the opportunities to serve customers.
- Seven locations redesigned
- Menus refined
- More venues secured
Restaurant, kitchen and catering experience
Sbarro’s · Layton, Utah
Restaurant manager
Managed the mall restaurant and developed outreach with the local community, schools and workplaces. Completed company training in Las Vegas in Sbarro’s operations and Italian cooking.
Hill Air Force Base kitchens
Two-kitchen management
Oversaw a larger kitchen while personally running a smaller kitchen serving about 30 aircraft workers three meals a day.
Restaurant and event food work
Food-business improvements / catering logistics
Helped a cafe in Eagle, Idaho, and other restaurants with marketing and menu development. Experience also includes event food and catering logistics around combat-sports events.
Software, data
and business workflows.
Tools and connections shaped around the people using them, from customer records to the next handoff.
DRIG
CRM / estimating / connected workflows
Connecting the steps of the operation.
Designed and refined customer classifications, manager and scheduler responsibilities, multiple contacts and automated communications. The work also covered estimating, QuickBooks handoffs and technician records.
- Customer and staff workflows
- Estimating and accounting handoffs
- Technician records
Application delivery
Private scoring application
Architecture / AI-assisted development
Led cross-platform modernization of the scoring workflow, synchronization and exportable PDF scorecards.
Brand, websites
and digital presence.
A business’s identity, website and customer communications should work together.
2Xcape
Website / connected emails / brand assets · 2024
Keeping the visible and connected parts working.
Updated the website and rebuilt automated emails after database changes. Delivered logo variants as part of the business’s online and brand work.
- Website updates
- Database-connected emails
- Delivered logo artwork
Website and creative work
Boise Jiu-Jitsu
Website / brand / print
Built and maintained the website and produced logos, print materials, team shirts and athlete sponsorship materials.
Krissmart Design and What Not Heros
Web / media / creative marketing
Website and content-management work alongside graphics, email, newsletters and business communications.
Events, production
and live experiences.
Event organization, promotion, sponsorship and media, with attention to the work required on the day.
The Bootleggers Grave
Attraction planning and operations · opened 2021
Taking an attraction from planning into operation.
Helped plan and operate the attraction, coordinating the event work and emergency and security planning around its cave setting.
- Attraction planning
- Event operations
- Emergency and security coordination
Production, promotion and community events
Knockout Promotions
Marketing / video / event coordination
Sponsorship work, television, radio and print promotion, fighter video, DVD production and event coordination.
Event media and lead collection · 2022
Media production / database development
Prepared projector and television video versions, plus social variants. Connected the campaign’s lead form to a database Kriss had built.
Bud Junction and community events
Event organization
Ran Bud Junction events and helped with a local rodeo, turkey shoot and private events.
Regulated business
and emerging markets.
Building and running a business also means working through the requirements around it.
Bud Junction
Founder and CEO · 2016–2019
Building a retail operation in an emerging market.
Founded and led the retail business. Coordinated licensing paperwork with Oregon’s OLCC, including business-structure corrections, floor-plan access zones and surveillance labeling.
- Retail development and operations
- Licensing coordination
- Business-structure documentation
Civic work
and usable information.
Design and document work that gives a team something practical to use.
County planning and zoning
Document and design delivery · 2026
Making complex public documents editable.
Delivered logo variants and an editable development-code document. The document work involved OCR, cleanup and structure across more than 200 pages.
- 200-plus pages processed
- Editable document delivery
- Delivered logo variants
The experience behind the next build
Put that experience
to work.
Tell us what your business needs to achieve. We’ll work through the scope, the constraints and the next step.
At mPulse, Kriss leads the architecture, priorities and decisions. AI assists research, development and implementation.
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